Écrin is set to make waves in the Middle Eastern luxury market with the launch of its highly anticipated collection, "The Secret," in Dubai. Renowned for its blend of timeless elegance and contemporary sophistication, the latest collection is poised to captivate jewellery lovers.
Founded by Natalie Valentina, Écrin has always been synonymous with luxury and meticulous craftsmanship.
The inspiration for “The Secret” collection stems from her extensive travels and deep-rooted connections to the Middle East. Spending several years of living in the City of Dubai with its opulent heritage, Écrin’s founder identified a unique niche for jewellery that marries traditional aesthetics with modern sensibilities.
"The Secret" collection stands out with its signature red ceramic detail – a hallmark of Écrin’s design philosophy. This iconic element, set against the backdrop of exquisitely crafted metals and precious stones, symbolizes passion, power, and the enigmatic allure of the Middle East. Each piece in the collection is a testament to the brands dedication to creating jewellery that is not only luxurious but also timeless and classic.
Dubai, known for its grandeur and as a global hub of luxury, is the perfect location for the launch of this exclusive collection. Écrin has chosen the prestigious Dubai Mall, one of the world’s largest and most luxurious shopping destinations, to debut “The Secret.” The collection will be available at an exclusive jewellery boutique within the mall, offering patrons an intimate and personalized shopping experience.
“We are excited to introduce ‘The Secret’ collection to Dubai,” said Natalie Valentina. “This city embodies the spirit of luxury and elegance that Écrin represents. Our pieces are designed to resonate with those who appreciate the finest things in life, and there is no better place than Dubai to begin this new chapter of our brand.”
The launch event will be held at the boutique, where guests will be treated to an exclusive preview of the collection, with each piece telling its own unique story of elegance and sophistication.
“The Secret” collection promises to set new benchmarks in the luxury jewellery sector. With its innovative design, exceptional craftsmanship, and the iconic red ceramic detail, it is set to become a coveted addition to the wardrobes of discerning clients across the Middle East and beyond.